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Tilda Rice

The story of Tilda is one of unbroken success. Tilda was the first company to bring Basmati to the Western World over 30 years ago and has become an international food brand selling in over 40 countries. The company started its business selling Basmati to the Asian community who immigrated to the UK in the late sixties and early seventies. To this day Tilda is by far the favourite Basmati brand within this discerning rice-eating community. With the rise in Indian food popularity it didn’t take long for the Tilda brand to secure distribution in major supermarkets and by the nineties Tilda had become supermarket brand leader in the rapidly growing Basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to Basmati. Tilda now has a 51%* share of this burgeoning market. Basmati remains at the very heart of Tilda and the company is committed to only selecting the finest Basmati for all its products. Indeed, Tilda refuses to blend with inferior grains. Tilda supports more than 10,000 independent farmers, each of whom are known by name, and provides free advice on the cultivation, propagation and harvesting of Basmati, enabling them to secure a fair price in the marketplaces or ‘mandis’. In fact, each year Tilda provides farmers with certified Pure Basmati seed at no profit. In its quest for the very best Basmati, Tilda employs the latest fingerprint technology and checks every batch of rice for purity.

GM Marketing are the sole distributor of Tilda rice throughout Ireland. We carry the full Tilda Rice range including….

Tilda Dry Rice (500g) – Pure Basmati, Brown Basmati, Easy cook Basmati, Basmati & Wild, Long Grain, Easy cook Long Grain

Tilda Dry Rice (1kg) – Pure Basmati, Brown Basmati          Tilda Dry Rice (2kg) – Pure Basmati

Tilda Steam – Pure Basmati, Brown Basmati, Egg Fried, Pilau, Veg Byriani, Lime & Corriander , Sweet Chilli & Lime

Tilda Boil in the Bag – Pure Basmati, Wholegrain

Tilda Kids – Cheese & Tomato, Sunshine Veg, Sweet Veg & Wholegrain, Mild Curry  find out more>>

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