Selling the Future
GM Marketing, one of Ireland’s leading FMCG distributors, have recently deployed the “IntelliBrand” Android Tablet based sales solution from WASP Technologies Ltd. IntelliBrand is already widely deployed in FMCG and now delivers a greatly enhanced selling tool thanks to the adoption on Samsung Tablets. Sales Director, Richard Baird at WASP sees compelling benefits, “Sales reps now have the complete selling solution at their finger tips, digital presenter and order capture all in one” With many of the WASP customer base now migrated to the Tablet solution the benefits of the system are already being felt through increased order value. “The digital presenter is making a major impression in increasing customer engagement”.
The Samsung Galaxy Tab 10.1” units are proving a big hit with sales reps allowing them more selling time, greater access to information in a very user friendly portable format. WASP report that since the middle of 2011 all their projects have opted for the Tablet format. Laptops, order. According to Gerard McAdorey, Managing Director of GM Marketing, the benefits of IntelliBrand are being felt right across the business, he explained: ‘‘Our sales reps have embraced this new technology and it has enabled us to improve the service we provide to retailers and our principals. Not only is it slicker and more aesthetically pleasing it has helped us to improve efficiencies. Read More >>