23 Oct 2013

GM Marketing’s Charity Golf Day 2013

GM Golf Day 158August 2013 saw the return of another GM Marketing Charity Golf Day which was held at Royal Portrush’s Golf Course in Portrush, Co Antrim. This year seen the largest number of attendees and it was by far the best one we have had to date. Over 70 people took part and played the 18 holes of the Dunluce Course. Although we were hit by the wind-smacking heaving showers of the Northern Shore, it still turned out to be an excellent day of entertainment for all, full of laughs, “eeks” and “wows”.

In the evening, everybody was invited back for a BBQ with a range of salads and deli-bites, followed by a range of beautiful desserts, all brilliantly provided by the Golf Club. We would like to take this opportunity to thank all those who attended, those who sponsored each of the holes, and, those who purchased items in the auction – your contribution towards our chosen charity, “Down’s Syndrome Association” was greatly appreciated and we hope to see you all again next year!

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16 Oct 2013

GM Marketing Invests In Innovation and New Jobs

GM Marketing is investing £1.6 million with assistance from Invest Northern Ireland in innovative products that will also lead to the creation of 15 new jobs.

Founded in 1999 by our Managing Director Gerard McAdorey, our company specialises in marketing services for food products. It has just launched a new range of Free’ist brand sugar-free cookies, biscuits and jams.

Invest NI has offered GM Marketing £63,000 through the Jobs Fund to support the 15 new jobs. Additional support has been offered towards the branding and marketing of new food products in Great Britain and the Republic of Ireland, and towards the enhancement of our current information technology system.

Peter McArdle, Invest NI’s Acting Director of Food and Tourism, said: “The development of the new range marks a significant diversification by this small company into the manufacture of its own products for sale outside Northern Ireland.

“Our support is focused on encouraging and helping companies generate sales abroad leading to greater employment opportunities in Northern Ireland. These new jobs at GM Marketing, which include senior marketing posts, will generate more than £160,000 for the local economy in terms of salaries and wages.”

MD Mr McAdorey said: “Launching our own Free’ist range of branded products is an immensely important stage in the development of the company. It will position us for even faster growth in our target markets of the Republic of Ireland and Great Britain.

“Invest NI helped us to create a very attractive brand and packaging format for the 15-strong portfolio of products that we have developed for the sugar-free market and in particular, diabetic customers. A number of the products are also gluten free. The support will enable us to expand marketing teams in Great Britain and the Republic and to provide additional back office support for them particularly in terms of IT.”

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22 Jul 2013

New E-Commerce Website Now Live

We are delighted to announce the successful launch of our new E-commerce site, which brings a convenient alternative for customers to purchase stock online and delivered direct to their shop floor.

Approximately £20k has been invested in this user-friendly Ecommerce site providing more convenience to our customers allowing them to buy online at anytime allowing managers to carry on with other daily operations.

Gerard McAdorey GM Marketing’s MD explained that “with more and more people using computers, tablets and mobiles to purchase, it’s vital for us to be able to offer the best possible online customer experience, this new site allows us to do just that”. Visit our new website at

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08 Mar 2013

GMUK @ National Convenience Show 2013

From 14 – 16 April 2013, the National Convenience Show (NCS) will welcome thousands of convenience retailers from across the UK seeking the latest innovative products; consumer trends; and trusted business advice.

Meet with 200+ big brands and suppliers to discover new business opportunities that will help you generate additional footfall, and see an increase in basket spend.

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08 Mar 2013

ShelfLife Gram Awards ’13

Its that time again for the 8th Annual “Grams” – ShelfLife’s Grocery Retail Awards in Management programme. The prestigious awards recognise exceptional store managers who generate sales growth, provide first-class customer service and are an integral part of their local communities. The 2013 search to find the best managers in Irish retailing has started; the winners will be announced at a Gala Dinner in Dublin on June 6th. GM Marketing are proud sponsors of  The Best Team Performance 2013 for the second year running. This Award will be presented to the team that operates to the highest level of store standards. Nominees will be asked to submit details of initiatives that have increased customer satisfaction over the past year. Such initiatives must clearly show the involvement of all members of the team working in the store. This award category is open to multiple, symbol and independent managers. GM Marketing will also be providing goody bags for all attendees at the awards – with lots of little treats from our extensive product range.

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25 Feb 2013

Distribution Company Serves Up New Cereal Partnership

Leading Sales and Distribution Company GM Marketing Ireland Ltd have made a stirring start to 2013 with an exciting new partnership with Nestlé Cereals. The Belfast based company who specialises in selling and distributing a number of leading FMCG brands have teamed up with Nestlé Cereals to grow visibility and availability of their brands in Northern Ireland for the benefit of both retailers and consumers.

GM Marketing Managing Director, Gerard McAdorey said: ‘‘We are very excited about the new partnership with Nestlé Cereals and are delighted that they chose us as their route to the Northern Ireland market place. We are confident we can build on the success of the Nestlé brand and increase sales and distribution. To help us grow the Nestle business we are currently recruiting for a number of new positions including a National Account Manager, Buyer, Marketing Executive and two Telesales operatives which will strengthen our experienced team. We have also made a significant investment in updating our IT systems so we can improve the service we provide to our customers.

Nestlé Cereals Business Manager, Rakesh Shah added: ‘‘GM Marketing have a young team that has embraced new technologies and has an innovative and exciting way of approaching the Northern Irish market. We feel we can form a strong team that together will grow Nestlé’s breakfast cereal brands and provide retailers and consumers with more choice and value.’’

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25 Jan 2013

Tilda Take The Title

A fantastic evening of fun was had by all at the Adrenalin Go Karting track, as GM Marketing entertained brand partners Tilda rice. A big congratulations is in order to Tony Jones, Tilda’s very own Stig, comfortably taking pole position over Ben and Ian from GM. A special thanks is also in order to Mr Eddie Fung from Zen belfast, for a spectacular meal, that topped off a great nights craic.

The GM team are looking to go one better next time, if any of our other principals would like to take up the challenge on the track.


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20 Sep 2012

Charity Golf Day 2012

Over the last three years the GM Marketing Charity Golf Day at Royal Portrush has proven to be a great success, both in terms of the money raised for the nominated charities and as a social event where suppliers, retailers and members from GM Marketing could relax away from their normal work environment while helping to raise money for a worthy cause. This year was no exception as GM Marketing and friends took to the links (and then the bar) in aid of The Down’s Syndrome Association N.I. We are pleased to announce that together with the Auction, over £3,700 was raised. Year on year the event gets bigger and better but the idea stays the same – having fun for a good cause! We would like to take this opportunity to thank players & sponsors alike, we’re looking forward to seeing you all again next year, along with a few new faces.

Check out the video or Take a look at the snaps.

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21 Jun 2012

Lisburn Half Marathon

Congratulations to Gerard Steve & Rachael – who ran the Lisburn Half Marathon Yesterday in aid of Down’s Syndrome Association N.I. They have raised over 1.7k so far, Well Done! Read more about the amazing work the charity do, helping people with Down’s Syndrome live full and rewarding lives…..

Who we are

We are the only organisation in this country focusing solely on all aspects of living successfully with Down’s syndrome.  Since 1970, we have grown from being a local parent support group into a national charity with over 20,000 members, a national office in Teddington, Middlesex and offices in Northern Ireland and Wales.  Despite this, the organisation is run by a total staff of 36 (many of them part time).  We also work closely with over 130 local support groups throughout the UK.

What we do

Our organisation is divided into various teams, including:

  • Information – run the helpline; provide info about all aspects of living with Down’s syndrome including specialist advisers on benefits, education and health; advise new parents or anyone experiencing difficulties; promote and facilitate information exchange between members through various groups; advise on employment for people with Down’s syndrome.
  • Fundraising – responsible for raising money for the association through events, sponsorship and trusts
  • Communications – give key messages to the media, public and professionals; influence policy making; responsible for external publications
  • Training – provide training throughout the UK for members, professionals and carers
  • Membership – responsible for all administration surrounding new members, existing members and affiliated groups
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05 Jun 2012

Selling the Future

GM Marketing, one of Ireland’s leading FMCG distributors, have recently deployed the “IntelliBrand” Android Tablet based sales solution from WASP Technologies Ltd. IntelliBrand is already widely deployed in FMCG and now delivers a greatly enhanced selling tool thanks to the adoption on Samsung Tablets. Sales Director, Richard Baird at WASP sees compelling benefits, “Sales reps now have the complete selling solution at their finger tips, digital presenter and order capture all in one” With many of the WASP customer base now migrated to the Tablet solution the benefits of the system are already being felt through increased order value. “The digital presenter is making a major impression in increasing customer engagement”.

The Samsung Galaxy Tab 10.1” units are proving a big hit with sales reps allowing them more selling time, greater access to information in a very user friendly portable format. WASP report that since the middle of 2011 all their projects have opted for the Tablet format. Laptops, order. According to Gerard McAdorey, Managing Director of GM Marketing, the benefits of IntelliBrand are being felt right across the business, he explained: ‘‘Our sales reps have embraced this new technology and it has enabled us to improve the service we provide to retailers and our principals. Not only is it slicker and more aesthetically pleasing it has helped us to improve efficiencies. Read More >>

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